SEO – Search Engine Optimisation – is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic results are any traffic that you don’t have to pay additional fees for. (Additional fee examples include search engine advertising and Google Adwords).
Your website will have the Yoast SEO plugin installed. This is a great tool to get the basics right from the very beginning.
I will ensure that the focus keyphrase and snippet information that is seen by search engines (SEO title and meta description) is complete and relevant to the text on the page. There are quite a few other factors that need to be considered to make sure your website meets high technical SEO standards.
These include:
- the use of outbound and internal links
- keyphrase in the introduction and sub headings
- keyphrase length and density
- image alt atributes
- text and sentence lengths
- using passive voice, transition words and consecutive sentences
- reading ease
- paragraph lengths
Getting all of these things right will give your website a good chance of ranking well on search engines. It might be difficult to fulfil the criteria for every criteria at the very beginning, as you probably won’t have enough content to analyse. This will obviously improve once your website is populated with more information in the future.