Website content needs to be easily readable, engaging, have a clear message and be properly structured. This obviously helps your website visitors but is also important for SEO (see previous Tuesday Tips). However, a factor that is often overlooked that could make or break a sale is poor spelling. It might make people think, “if they can’t get the basics right, why should I trust them to deliver a good service or product?”
It seems that more and more these days, accurate spelling and good grammar are being forgotten or missed. Make sure you check your spelling and proof read your content. You could try copying and pasting it into a text editor or online tool with a spell check option. You could even ask a friend with their fresh set of eyes to read over your content before you make it live on your website.
Indeed, there are a lot of untrustworthy websites out there, which very often have spelling mistakes and the grammar can leave a lot to be desired. By presenting your own website users with poor spelling and grammar, you could be sending the wrong message. Furthermore, you could be giving potential customers doubts about the credibility of your business. Undoubtedly, you’ve worked hard to get people to visit your website, why fail at the last hurdle?
You’ve only got a few seconds to capture someone’s attention and make a strong professional impression – don’t make the first thing they see a spelling or grammatical error!
Ask Total Web Creations to help with your website content today 🙂